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KONY 2012

March 16, 2012

In class this week we watched the KONY 2012 film about children in Africa being kidnapped and turned into child soldiers.  The first thing I noticed was that the film immediately makes an emotional appeal to the viewers by showing the crying boy, Jacob, mourning his brother’s death.  From there, the film makers went into an introduction about Joseph Kony and his atrocities.  Being already emotionally sold, I was ready to be a part of the movement to stop Joseph Kony and save the children.  From there, the video began to take a commercial feel.  I was behind the movement when they were trying to raise awareness about the issue, but when they started talking about purchasing bracelets, I was a little put off.  And when the class discussed this issue and found out that a lot of the money goes towards the Invisible Children worker’s salaries, it was particularly sleazy.  I agree with the Kony video and Invisible Children that something needs to be done, but I do not like the way they have been going about doing this.

Interestingly enough, I recently saw on the internet that Jason Russell, the maker of the KONY 2012 video, was arrested for possibly being under the influence of drugs or alcohol and for lewd public conduct.  A quick Google search would further explain what I mean.

The video was a great example of how rhetoric could be used to persuade an audience to help solve a problem.  It has given my group several ideas for our white papers.  We are thinking about putting in a lot more emotionally appeals and using tools described the Bowers book to strengthen our cause.  The paper has been progressing pretty well, but we need to focus on rhetoric and how we will make our solution much more effective


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